The extent of participation on this 12 months’s E3 (Digital Leisure Expo) was very a lot an open query after the ESA (Leisure Software program Affiliation) selected to not host the occasion in 2020. New on-line ventures like Geoff Keighley‘s Summer season Sport Fest and IGN‘s Summer season of Gaming took on comparable roles for the online game business. Summer season Sport Fest is returning this 12 months which is notable since Keighley has traditionally been a fixture of E3. Now his occasion will probably be competing with an online-only E3 2021 for viewers and mindshare.
E3 has struggled lately because of publishers selecting to skip the occasion and following a 2019 scandal when ESA by chance doxxed a bunch of over 2000 attendees comprised of journalists and streamers. Organizers say they’ve tightened safety since then, however that injury was already executed.
After E3’s latest hardships, the attendance of huge publishers Nintendo, Xbox, Capcom, Konami, Ubisoft, Take-Two Interactive, and Warner Bros is welcome information for anybody hoping the present stays related and comes again as a dwell occasion in 2022. Publishers had extra management over their messaging final 12 months once they hosted their very own on-line showcases final 12 months, however spreading huge online game bulletins over a complete summer time didn’t elicit the identical form of pleasure as a 4-day span of E3 displays. Keighley already mentioned that Summer season Sport Fest will probably be condensed to a single month, however even that point span lacks the punch of 1 lengthy weekend filled with bulletins. We’ll must see which exhibits viewers select to tune into.
E3 2021 takes place June 12 – June 15.
E3 2021: GAME ON.
Online game business showcase returns just about in 2021 with confirmed companions Nintendo, Xbox, Capcom, Konami, Ubisoft, Take-Two Interactive, Warner Bros. Video games and Koch Media to take part
LOS ANGELES – April 6, 2021 – It’s “Sport On.” for E3, as The Leisure Software program Affiliation (ESA) formally unveils plans for a reimagined, all-virtual E3 2021 that can interact online game followers all over the place. With early commitments from Nintendo, Xbox, Capcom, Konami, Ubisoft, Take-Two Interactive, Warner Bros. Video games and Koch Media, and extra to come back, E3 2021 will happen June 12 by way of June 15.
Builders will probably be showcasing their newest information and video games on to followers all over the world. The ESA will probably be working with media companions globally to assist amplify and make this content material accessible to everybody totally free.
“For greater than twenty years, E3 has been the premier venue to showcase one of the best that the online game business has to supply, whereas uniting the world by way of video games,” mentioned Stanley Pierre-Louis, President & CEO of the ESA. “We’re evolving this 12 months’s E3 right into a extra inclusive occasion, however will nonetheless look to excite the followers with main reveals and insider alternatives that make this occasion the indispensable middle stage for video video games.”
Whereas sustaining E3’s longstanding place as a central vacation spot for business networking — the place new partnerships and connections between online game publishers, builders and media are made — the digital format for E3 2021 means extra individuals than ever can take part.
The ESA appears to be like ahead to coming again collectively to have fun E3 2022 in particular person. Within the meantime, see you on-line this June!
The E3 2021 EPK will be discovered right here: https://e3expo.com/press-kit-21x
E3 is the world’s premier occasion for laptop and video video games and associated merchandise. The present is owned and operated by the ESA, the US commerce affiliation devoted to serving the enterprise and public affairs wants of the businesses growing and publishing interactive video games for online game consoles, handheld units, private computer systems, and the web. For extra info, go to www.e3expo.com or comply with E3 on Fb @E3Expo or Twitter @E3.
Concerning the ESA
The Leisure Software program Affiliation (ESA) serves because the voice and advocate for the U.S. online game business. Its members are the innovators, creators, publishers and enterprise leaders which might be reimagining leisure and reworking how we work together, be taught, join and play. The ESA works to broaden and defend the dynamic market for video video games by way of progressive and interesting initiatives that showcase the optimistic impression of video video games on individuals, tradition and the financial system. For extra info, go to the ESA’s web site or comply with the ESA on Twitter @theESA.